The role of a CMO at a law firm

leading marketing executives on developing marketing campaigns, maximizing advertising dollars, and improving client development effectiveness.

Publisher: Aspatore Books in [Boston, Mass.?]

Written in English
Published: Pages: 207 Downloads: 899
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  • Law firms -- United States -- Marketing,
  • Advertising -- Lawyers -- United States

Edition Notes

SeriesInside the minds
ContributionsAspatore, Inc.
LC ClassificationsKF316.5 .R65 2008
The Physical Object
Pagination207 p. ;
Number of Pages207
ID Numbers
Open LibraryOL23668834M
ISBN 100314194673
ISBN 109780314194671
LC Control Number2009285854

Chapter 1 covers vision, Chapter 2 covers marketing to the ideal client, and Chapter 3 focuses on managing finances for your r 4 covers say today operations, while Chapter 5 covers cultivating relationships. The book is brief — only pages — but offers a few workbook style checklists and a Q&A to reinforce the author’s points. Law Firm Leadership in the 21st Century: Say Hello to the Law Firm CEO - Leaders such as Greg Jordan of Reed Smith, Jay Zimmerman of Bingham McCutchen, Regina Pisa of Goodwin Procter, and Paul Perlman of Kramer Levin started to focus the vast majority or, in some cases, all of their time on leading and managing their firms, by John O. Cunningham. Accountants play the role of keeping track of an individual's or company’s finances. In many cases, the accountant also handles the filing of the company’s tax returns. In the context of a corporation, accountants play a very strong role, not only in the management of the firm’s books and records, but, oftentimes, also in the management. (shelved 1 time as law-firm-management) avg rating — 95, ratings — published

  The most successful Am Law law firms have evolved from being partner-run to being run by a group of highly skilled professionals reporting to firm .   Appointment book: An appointment book contains records of appointments, usually in a calendar format. Accounts receivable journal: The accounts receivable journal shows the receivables billed but not collected. Individual client ledgers: These ledger accounts include a description of services rendered, charges and credits, a summary of non-billable charges and final invoices. The Legal Business Strategy program delves into the strategies, practices, and organizational policies for law firms and corporate legal departments. Aligned with The American Lawyer, this multi-track program provides insights that drive the business of law, strengthens client-law firm collaboration, and fosters talent development and advancement.   The leader of a law firm faces the challenge of being pressed to address innumerable day-to-day matters, while at the same time being looked to by colleagues for strategic leadership. This is true whether the firm's governance structure splits the leader role into a chairman and managing partner, or concentrates it in a single person.

  There are many good reasons for law firms to adopt business practices from other industry segments. As has been made abundantly clear, the laws of economics apply equally to law firms as to other businesses. Faced with declining demand and an oversupply of providers, law firms are experiencing unprecedented downward price pressure and clients are aggressively seeking .   Law firm titles, the roles of law firm attorneys, and the number of roles utilized can vary based on the size and complexity of the firm. Law firms also employ non-attorney executives and staff, such as paralegals and secretaries to support the firm's legal and business functions.   But it’s always the law firm owner’s responsibility to make that happen in the first place. All of that is the business of running a law firm. The one other thing that’s also necessary is leadership. I assume that law firm owners understand this. I assume they are providing that leadership in their practices and to their employees.   If a law firm’s strategic plan includes acquiring other firms or practices, the CFO should play a key role in the due diligence process, assessing the financial performance of potential acquirees.

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The Role of a CMO at a Law Firm is an authoritative, insider's perspective on best practices for successfully marketing lawyers. Featuring marketing executives representing some of the nation's top law firms, these experts discuss key strategies for developing a successful marketing team, creating a law firm marketing campaign, executing market research, working with The role of a CMO at a law firm book firm partners.

Buy The Role of a CMO at a Law Firm: Leading Marketing Executives on Developing Marketing Campaigns, Maximizing Advertising Dollars, and Improving Client Development Effectiveness at Legal Solutions from Thomson Reuters. Get free shipping on law books.

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Free shipping for many products. The role of the law firm's CMO has evolved dramatically and taken on increasing importance as firms adapt to globalization and define their markets, and implement a go-to-market strategy to remain competitive.

Not only is the CMO viewed as a business partner with the firm's lawyers in defining and communicating a firm's brand, but a growing. In May, I had an opportunity to join the Law Firm Marketing and Business Development Leadership Forum* in New York, where I led a roundtable on the role of lawyering technology in marketing the law firm of the future.

It may not be obvious to some law firm marketers that a law firm’s practice technology is going to play a critical role in marketing the law firm of the future. The first chief operating officer (COO) designations in the legal space really began to emerge and spread in popularity around the turn of the millennium.

That. The specific role of Chief Strategy Officer is relatively new in the legal industry and little has been written about CSO’s utility within law firms. In fact, a search of all the Am Law law firm websites showed that just seven law firms had official Chief Strategy Officers.

Of course, firms without CSOs also implement strategy; however. The work can’t be done if the law firm goes broke. I decided that I needed to get serious and learn what a CEO knows so that way I could create a financially successful law business.

Through studying both legal business and regular business books, I have come up with the 6 Key Roles and Responsibilities as the CEO of your law firm. "Managing The Modern Law Firm is an excellent and timely contribution to an important debate. A recurring theme in professional practices is finding the right balance between spending time in personal added-value activities which tend to be client facing and spending time in management which is so often regarded as a necessary chore for the enterprise to be commercially s: The law office team is made up of many different roles and positions that work together to accomplish one goal: serving clients' legal needs.

There are many opportunities to earn a great salary, advance your position, and specialize in one particular fi. PUNCHLINE: I know The Evolving Role of the CMO was not written for law firm CMO’s but then again how much of real quality is.

If you are a serious CMO in a serious law firm, get your librarian to acquire this for you and, if I am right, you will then want to ask your Managing Partner to read it (11 pages including graphics etc) and have a.

The Law Firm Finance and Administration Handbook: A Practical Guide for COFAs and Finance Professionals is published by Worldwide Legal Research Ltd. Tel: ; Email: [email protected]; Web: www. ISBN: The copyright of all material appearing in this book is reserved by Worldwide Legal Research.

She says the role of the CMO is critical to the planning process in a law firm and that the process should begin with a review of external data and then mapping it back to a law firm’s practice areas, clients and the “attorney bench strength.”.

Part 1: The Role of the Legal COO. Chapter 1: Horses for courses – The spectrum of chief operating officer roles in law firms By Chris Bull, founding director of Kingsmead Square. Before you begin; COO Model 1 – ‘Riding shotgun’ Model 2A and 2B – The chief finance and operating officer; Model 3 – The internal service and procurement.

The Chief Marketing Officer, while being seen as a trusted advisor and support to help the success of the law firm, hasn’t always been the role that you expect to be leading the business growth effort.

However, that is precisely what they’re doing, and they are. A Chief Marketing Officer (CMO) in the New York City, NY Area area reported making $, per year. Additional Pay. $60k cash bonus. Job Highlights. 10+ years experience.

New York City, NY Area area. Full-time. to employees. Company. News Nixon Peabody Adds Marketing Chief as More Big Law CMO Vacancies Linger With law firm CMO searches sometimes extending for more than a year, legal marketing experts say the long vacancies can.

The Chief Operating Officer: Managing A Law Firm in Challenging Times explores and discusses the many varied responsibilities and challenging aspects of the Chief Operating Officer role. The practice of law and the business of law coexist in a world of interconnected forces where everything matters.

Meanwhile, positions such as chief operating officer (COO), chief financial officer (CFO), and chief marketing officer (CMO), which have been around longer, are increasingly playing roles in firm strategy, having dramatically evolved from outsiders with purely operational focuses to valued members of the firm’s inner circle.

Law firms engaged in digital marketing should have and use social media channels. You must manage them – posting content, engaging with users, and managing the firm’s brand, all while being mindful of the ethical rules associated with the practice of law.

Law firm website modifications. Law firms change, sometimes overnight. THE LAW FIRM C-SUITE STUDY COLLIERS INTERNATIONAL Every law firm C-suite professional knows that lawyers are data driven—and, as business owners, profit driven.

If you expect an audience and ultimately a decision from a law firm’s attorney leadership team, it. For a major international law firm like Shearman & Sterling, it might be hard to generate clients through social media, but the firm sees it as an important investment in overall brand building.

The role of the law firm’s CMO has evolved dramatically and taken on increasing importance as firms adapt to globalization and define their markets, and implement a. When a CMO enters a new law firm, their credibility quotient is ZERO.

According to Roberta Montafia, a CMO needs to “be prepared to prove yourself – don’t expect to be accepted by the partners just because they hired you.”. Don’t depend on what transpired in the. • During the past five years the role of the legal secretary has changed significantly, particularly in a mid-sized to large firm environment • Technology is playing a stronger role than ever before in both the professional and personal lives of employees, and law firms are trying to adapt to these changes.

Ten Things I’d Do Differently. Here are ten ideas drawn f rom my own corporate experience that law firm leaders can embrace to improve the fortunes of their firms. Change the governance model. Let’s first dispense with the arcane notion that a partnership is an effective or efficient management structure.

Notwithstanding any potential tax or liability benefits of the business form, it is. fist at time entry. Many law firms continue antiquated and inefficient time entry practices, which means that firm administrators, legal assistants and other staff are burdened with some aspect of time entry, from completion to accuracy.

Time entry, however, plays an important part to both the firm as a. It Will Be Months Before We See the Next Patent Jury Trial. Scott Graham The Eastern District of Texas made headlines last week by putting patent infringement jury trials on hold until March. Patrick’s presentation was one of only five main topics discussed during the lMase’s one-day conference, held in atlanta on november 4, – a fact which furthers shows the importance of the cMo/cbdo role today.

Legal marketers, law firm administrators, attorneys and other professional services marketers all attended his presentation. And the law firm c-suite is becoming increasingly crowded. Joining the traditional CEO, CFO, marketing and human resources roles are titles encompassing discovery, strategy, pricing and finance, demonstrating the diversity of issues law firms must manage and act.

Top Five States for Lawyer Earnings Mean wage earned by lawyers in highest paying states. (Source: Bureau of Labor Statistics, ) Paralegals: A paralegal is someone who performs quasi-legal functions and assists attorneys, but is not an gals can serve a very important role in a law firm by providing critical support to lawyers when they are working on cases.Yes, I DO want to receive e-mails from and its parent company on behalf of carefully-selected third party partners about products and services (such as books, white papers, research surveys and other publications) and events that may interest me.

After completing registration, you may review your email marketing preferences at any time.The SFMC Solutions Architect reports directly to the Chief Technology Officer and will work daily with Response Labs Account Management, Strategy, and Production teams The Salesforce Marketing Cloud (SFMC) Solutions Architect is both a technical and business leader at Response Labs, responsible for the execution of enterprise-level CRM and loyalty marketing initiatives from SFMC.